PlayStation Blog
November 23, 2009I say Sony is a company that’s doing everything right in social media. Well, here’s another example of that. I know I’ve linked to the PlayStation blog a few times before, but this is one aspect of social media that I feel Sony is using a lot better than other companies.
First of all, their social media manager is not the only contributor to the blogs. Pretty much anyone involved with any aspect of the PS3 posts on there. They also do not just put a blog up and leave it alone. The blog originally launched in June 2007, and since that point, the least active the blog has been was September 2007 with 23 posts that month. The most active the blog has ever been was October 2009 with 104 posts. The bottom line is, they keep it updated.
Another thing they do right is they allow users to rate the blog posts and comment on them. Not only do they allow users to comment their blogs, but they actually will respond to the comments…or at least their social media manager does. Regardless, they don’t lie about who they are. All their posts have their name along with their title in the company with it.
Due to their great upkeep of their blog, the PlayStation blog is one of the top resources that PS3 and PSP owners turn to for news regarding new games, content updates, etc. It’s much easier to go see what it’s all about, so go! Read it! Become addicted and buy a PS3!
