Effectiveness in social media for advertising

Well, time for one of those posts where I’m trying to make a quota. Actually, due to my little post spree last month, I may have met the quota already. I prefer to play it safe, though.

So now I am going to take all one or two people who still read this blog way back to the first thing that got me into public relations. I was a part of the Area Government on campus. For those who don’t know what that is, it’s an organization that plans social events, handles complaints and builds community in the residence halls. If that doesn’t sound familiar, don’t worry, most people who have lived on campus don’t even know what it is.

Anyways, I had run for vice president after saying how much I hate Area Government when people were trying to get me involved. They told me I should run for office if I hate it that much. So yeah, I did, and I won by a landslide. One of the issues I noticed with Area Government was that they had poor communication, especially in advertising things to residents. Thus I ventured into something that other people seemed to not think about–using Facebook as a tool to advertise what was going on in the residential areas on campus!

It really was brilliant. Before I was event planner, the number that was considered a great attendance to a social event was 20, which was considered really lucky to reach. Well, I was able to pull in an average of 70 people per event. On my second term as VP, I hosted a Halloween party that had easily 150 people in attendance. So yeah, that’s the power of social media in advertising.

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